The National Basketball Association’s (NBA) Golden State Warriors have partnered with audience engagement platform LiveLike and tech services company Accenture to launch Game Mode, a new second-screen experience for fans on the franchise’s mobile app.
Game Mode offers Warriors fans the ability to interact with each other through live chat rooms while games are in play, a scoreboard at the top of the screen, showing play by play updates, trivia questions, alerts and live polls, all part of adding to the fan interaction.
In addition to these incentives, users who are actively interacting with the app are able to earn points, which get added to the in-app leaderboard. This leaderboard gives fans the chance to win prizes, such as a signed jersey or tickets to be a virtual fan at Chase Center.
Without fans at the Warriors home court the franchise wants to fill that void digitally. Daniel Brusilovsky, the director of consumer product and technology for the team said: “We’ve tried to re-create in a way the Chase Center scoreboard, the stats arena within Game Mode, to bring sort of a nod to that in-arena experience.”
The Warriors are the first US professional sports team to collaborate with LiveLike, but this is only the latest second-screen feature that the six time NBA Champions have created. Last November the Dubs Draft Room was launched. This was an interactive, first of its kind experience during the NBA Draft.
Alongside the prizes and fun aspects of Game Mode, the franchise aims to make the app as interactive as possible, where Warriors fans can go to discuss their opinions and share their thoughts on the team's performances. Their hope is that this will steer fans’ eyeballs to their own app instead of losing them to third-parties.
Rick Welts, the President and COO of the Golden State Warriors added: “Accenture has the talent, experience and insight to design and implement innovative experiences that will excite our fans, our tenants and the public, while defining a new standard for community-centred sports and entertainment facilities.”
Author: Jack Finnie