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German Bundesliga 2020/21 commercial guide

Following the return of the German Bundesliga, Premier Sports Network present a commercial guide to all the major TV deals and an overview of every club and their sponsors ahead of the 2020/21 season.


Major media rights holders


Domestic

Estimated total value (2017-2021): 4.64 billion (US$5.43 billion)

Germany, Austria and Switzerland: Sky Deutschland, DAZN


Major overseas

Australia: BeIN sports, Kayo sports

Balkans: Nent, Eurosport 2

Canada: Sportsnet NOW+

China: PPTV, Migu TV, SiTV

France: BeIN sports

Greece: BeIN sports

India: Fancode

Indonesia: NET, Mola TV

Italy: Sky Sports

Japan: Sky PerfecTV

Mexico (Central America): Fox Sports, TV Azteca

Netherlands: Fox Sports

New Zealand: BeIN Sports

Russia: Match TV

Singapore: Starhub

South America: Claro Sports

Spain: Moviestar +

Sub-Saharan Africa: SABC, Canal+ Afrique, AZAM TV

Thailand: PPTV

Turkey: Saran (S Sport), TRT

USA: ESPN



Club commercial guide


Arminia Bielefeld

Last season: Promoted from Bundesliga 2.

Owner: Hans-Jurgen Laufer

Chief executive: Markus Rejek

Stadium: Bielefelder Alm (27,300)

Kit supplier: Macron, 1 million (US$1.17 million) per season, signed 2020, expires 2024

Main sponsor: Schuco, (value unknown)

Sleeve Sponsor: N/A

Training kit partner: N/A

Other Partners: JAB ANSTOETZ Group, Home deluxe, Krombacher, Melitta, Merkur, SO Tech, Stadtwerke Bielefeld


FC Augsburg

Last season: 15th

Chairman: Klaus Hofmann

Stadium: Augsburg Arena/ WWK Arena (30,660)

Kit supplier: Nike, (value unknown) signed 2018, expires 2021

Main sponsor: WWK Versicherungen, (value unknown), signed 2019, expires 2030

Sleeve Sponsor: Bernd Siegmund, (value unknown) signed 2018, expires 2021

Training kit partner: 11teamsports, (value unknown)

Other Partners: LEW, Grunbeck, SegMuller, Audi, Lotto, Sortimo, SWA, Vr- Bank


Bayer Leverkusen

Last season: 5th

Owner: Bayer AG

Chief executive: Fernando Carro De Prada

Stadium: BayArena (30,210)

Kit supplier: Jako, 3.5 million (US$4.1 million), signed 2018, expires 2022

Main sponsor: Barmenia, 6 million (US$7 million) per season, signed 2020, expires 2024

Sleeve Sponsor: Kieser Training (value unknown), signed 2018, expires 2021

Training kit partner: included in the Jako deal.

Other Partners: Tipwin, Kuhmo Tyre, Kb88.com


FC Bayern München

Last season: 1st

Owner: FC Bayern München AG, Adidas, Audi, Allianz SE

Chief executive: Karl-Heinz Rummenigge

Stadium: Allianz Arena (75,024)

Kit supplier: Adidas, €62.6 million, (US$73.3 billion) per season, signed 2015, expires 2030

Main sponsor: Deutsche Telekom, €30 million, (US$35.1 million) per season, signed 2017, expires 2023

Sleeve Sponsor: Qatar Airways, €10.5million, (US$12.3 million) per season, signed 2018, expires 2023

Training kit partner: Included in Adidas deal.

Other Partners: Audi, Allianz, HYLO, Hypovereinsbank, KONAMI, PAULANER, SAP, Siemens, Tipico

Borussia Dortmund

Last season: 2nd

Owner: Borussia Dortmund GmbH & co and KGaA

Chief executive: Hans- Joachim watzke

Stadium: Signal Iduna Park (81,365)

Kit supplier: Puma, €30.9 million, (US$36.2 million) per season, signed 2020, expires 2028