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Gallagher look to use rugby sponsorship to promote local businesses

Gallagher, the insurance broker and title partner of Premiership Rugby, has launched the UK-wide initiative 'Tackling Tomorrow. Together', to promote local businesses.

Gallagher look to use rugby sponsorship to promote local businesses

Its purpose is to bring to the forefront stories of resilience, tenacity and pioneering spirit amongst UK businesses throughout a difficult year due to the COVID-19 pandemic.

A host of different businesses have been selected to present the varying challenges that the pandemic presented, including shoemakers, manufacturers, a family entertainment centre and a children's hospice. All of these businesses have been selected to participate in the initiative in recognition of their efforts and resilience during the COVID-19 crisis, that has led to them having to adapt to the ever-changing situation.

Each organisation will be partnered with their local Gallagher Premiership Rugby club and handed opportunities to promote their business within the local community, which in turn is hoped will result in the businesses becoming known to new audiences and potential future customers. This includes, in-stadia advertising (big screen promotions and programme adverts), region specific digital marketing and tickets to host a business networking event when spectators are allowed back into Premiership stadia.

Each organisation will also receive a ‘meet and greet’ session for employees with their local Gallagher Premiership Rugby players.

“As a local insurance broker, Gallagher is working around the clock with UK businesses – large and small – to help them navigate the challenges and evolving risks that have arisen from the tough trading conditions of the past 12 months," said Michael Rea, chief executive of Gallagher’s UK Retail Division.

“Businesses have been left grappling with lockdowns, changes to their insurance requirements, and understanding new risk exposures, with many being forced to quickly adapt their offering or diversify their business model in response to the pandemic and lockdown restrictions.

“It has been incredible to see the optimism and tenacity of some of these businesses and we wanted to take a moment to champion and recognise both the challenges and opportunities presented during an extraordinary period through our ‘Tackling Tomorrow. Together’ initiative.”

Author: Jake Wilkin