Formula 1 (F1) and logistics company DHL have announced a multi-year extension to their partnership, continuing their status as the championship's longest serving partner.
The German firm are set to continue as the official logistics partner of Formula 1, with preparations continuing ahead of the 2021 edition of the Formula 1 season, which will begin from March 28 with the Bahrain Grand Prix.
The partnership, which was first greed in 2004 and last extended in 2018, will see DHL's branding throughout the season and prominently in the pit lane to support its involvement with the Fastest Pit Stop Award, which it will also continue to be a title sponsor for, as well as the Fastest Lap Award.
Off-track, the deal will see an enhanced involvement with the F1 esports series and on the F1 digital channels.
23 destinations feature in this year's F1 calendar, a record in the history of the motorsport and DHL's role will include transporting transmission technology, equipment, cars and fuel for the racing teams.
A further challenge to be resolved will include the three triple headers throughout the year, where three races are to be held over three consecutive weekends.
“DHL are our longest standing global partner and we are delighted to have signed a long term partnership extension that demonstrates our strong and collaborative relationship," said Stefano Domenicali, president and chief executive at Formula 1.
"For the past 16 years we have delivered on and off the track together and we are proud to be working with the world’s leading logistics provider as we look ahead to the biggest season ever for Formula 1.”
Arjan Sissing, global head of brand marketing at DHL Group, added: “Formula 1 has been delivering the ultimate in speed, precision and technology to its fans for over 1,000 races and it is DHL who delivers Formula 1 across the globe.
"For more than four decades, our common values connect us with each other and made it possible to win any logistics races around the world, before the first tyres touch the track. We are looking forward to defend our title in each of these races between the races."
Author: Jake Wilkin