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Fleur Robinson appointed as new CEO of Wrexham AFC

Burton Albion director Fleur Robinson is set to become the CEO of National League side Wrexham AFC, the club owned by Hollywood actors Ryan Reynolds and Rob McElhenney.

Fleur Robinson appointed as new CEO of Wrexham AFC

Robinson was a key figure in taking Burton Albion from the second tier of non-league football to the EFL Championship.

Robinson was appointed after a team of recruiters from Paul Nolan Partners, Peter Moore, Shawn Harvey and Steve Horowitz, were on the search for someone who knows the importance of such a club in the community and has such experience of taking a club from one level to a higher one.

Robinson said: “I’m delighted to accept this fantastic position and I’m excited about joining one of the oldest professional football clubs in the world, which has both a proud history and a positive future.

“There are not many jobs that would have pulled me away from Burton Albion, a club I have helped develop from the second tier of non-league to two seasons in the Championship, but the prospect of joining Wrexham at the start of what I believe is about to be an incredible new era for the club was too exciting to pass up.”

Co-owners Rob McElhenney and Ryan Reynolds also expressed how important they feel it is to have secured Robinson for the position they signposted as of high-importance once their deal to acquire the club was approved last month.

McElhenney said: “Fleur will be a great leader for Wrexham. Her commitment to placing the Club at the centre of the community and experience in doing so was exceptionally attractive when you consider the importance we place on that area in our Mission Statement.”

Meanwhile, Reynolds added: “Fleur’s enthusiasm just shone through and having successfully navigated the journey to the EFL from the National League, she was able to offer us something different but exceptionally relevant.”

The Brewers chairman Ben Robinson, who is also father of Fleur Robinson, said: ”Fleur has played a massive part in the development of this football club and can take pride in all we have achieved both on and off the pitch.

"It will be hard to replace the contribution she makes to the day-to-day activities at the Pirelli Stadium, but this is such a great opportunity that we wouldn't want to stand in her way, and we are excited to see what she can achieve at Wrexham.

"I want to thank Fleur for all she has done for Burton and we wish her every success in her future football career."

Robinson will take up the position from June, 2021.

Author: Catherine Micallef