A group of five women's sports teams from across London and Essex have announced they will collaborate on a new Women's Elite Sport Partnership.
The five representatives are: Barclay's FA Women’s Super League side West Ham United, Vitality Superleague team London Pulse, cricket outfit Sunrisers (alongside its partners Essex Cricket and Middlesex Cricket), and Women’s Basketball League sides Essex Rebels and London Lions
The initiative will look to create new opportunities for clubs to work together and develop women's sport and ensure that its growth is sustained in the UK.
A partnership between the group has been formed following an in-depth analysis of the challenges that face women's sports today. Their aim is to progress elite women's sport and help to see sportswomen reach their potential.
The group will look to develop programmes which help grow female participation in sport, alongside growing new audiences an improving match day experiences for fans.
Despite 2020 being a really challenging year for sports across the globe, women’s football is gaining huge momentum and we are looking to build on this in 2021, through this fantastic partnership,” said Jack Sullivan, Managing Director at West Ham United.
"The collaboration is a great opportunity for us to help each other grow and in turn, we hope that the fans of each team will support us all on this journey. Over time, we hope to welcome even more elite teams across England, giving everyone the same unique opportunity to work collaboratively together.
"The club and I are really excited about this partnership and look forward to growing women’s sport further, as we look towards the future.”
Sam Bird, CEO and Director of Netball, London Pulse, added: “Our vision for London Pulse is to lead the explosive growth of netball for all in London and the South East - connecting with communities and clubs to play, watch and enjoy our sport at all levels.
"We are committed to finding and developing talented athletes through our performance pathway to the Vitality Netball Superleague and beyond.
"This collaboration with fellow elite women's teams is an exciting step to share best practice, support each other and aid visibility of female sporting icons in our region."
Author: Jake Wilkin