The International Hockey Federation (FIH) has agreed a partnership with digital inventory management provider Horizm, which will see the body use the artificial intelligence powered platform to unlock new digital revenues.
The collaboration underlines the FIH’s commitment to digital as a component of its commercial strategy and through Horizm, will be able to gain accurate market valuations for its digital assets.
Additionally, it will provide hockey’s world governing body with the intelligence and tools to create digital content that can be monetised directly or in partnership with Horizm.
“We’re very happy to have engaged on this partnership with Horizm,” started FIH CEO Thierry Weil
“They can deliver clear measurement as well as a valuation and evaluation of our digital assets. And then quantify this for us. This is much needed data which we will use for our current and potential future commercial partners.”
FIH Sponsorship Sales Director Ricky Thussu added: “We’ve been on the journey with digital where data, content, social media, OTT have played an integral part and Horizm is just the right layer to wrap around them so we can quantify the value delivered through these engagement and touchpoints we have created”.
Horizm was recently recognised for its effectiveness in heling sports rights holders unlock digital revenues at the World Football Summit Industry Awards, where they were chosen as Best Supplier and went on to announce a collaboration with La Liga champions Real Madrid CF.
Pedro Mestriner, Horizm CEO said on the new partnership with FIH: “It is a pleasure to be working with such a progressive and forward-thinking sports federation whose commitment to unlocking digital value is an example to others in the industry”.
The FIH engages hockey fans globally across Instagram, Facebook, Twitter, LinkedIn, YouTube, its OTT platform Watch.Hockey and its official websites, supported by a portfolio of seven official global partners and suppliers.
Author: Jake Wilkin