FIFA, in partnership with Universal Music Group, has launched FIFA Sounds, which has been created to connect with football fans, fans of music, players and artists.
FIFA Sound is opening up with an eight-episode podcast series, called the PlayOn podcast, which will be hosted by Universal Music Group artist Liam Payne and sports broadcaster Jaydee Dyer.
The podcast is the first of many initiatives that FIFA plans to implement as part of its strategic partnership with Universal Music Group for Brands - a division of Universal Music Group.
Some of the confirmed football players and musicians, that will appear in pairs as part of the podcasts format include, Ivan Rakitić, Carli Lloyd, Asisat Oshoala, Lele Pons, Tiwa Savage, Wretch 32 and Morat, among others.
“Fifa’s vision is to make football truly global, accessible and inclusive," said Jean-François Pathy, Fifa’s director of marketing.
"The crossover between football and music underscores this wider cultural relevance. Both are universal languages and have the power to create unrivalled emotions. It’s a natural fit to bring them together.
“It’s been fantastic to see the enthusiasm around the launch of this strategy, and we are excited about the opportunities that lie ahead to connect people through inspiring human stories.”
Olivier Robert-Murphy, executive vice president of Universal Music Group for Brands, added: “We’re delighted to be able to launch this collaboration between Fifa and Universal Music Group, which brings together two of the world’s biggest and most influential passion points – football and music – to create a series of unique fan experiences.
“Starting with the launch of the PlayOn Podcast series, these initiatives will showcase the symbiosis and shared bonds between the world’s best footballers and musicians alongside the fans that idolise them globally.”
Author: Jake Wilkin