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FC Cincinnati unveil new name for West End Stadium

Major League Soccer (MLS) side FC Cincinnati have announced that their West End Stadium is set to become the TQL (Total Quality Logistics) Stadium.

FC Cincinnati announced this week that their brand new 26,000 capacity stadium will be known as the TQL Stadium after the Cincinnati-based company acquired its name rights.

The TQL Stadium is currently approaching the end of its construction, with it set to be opened on May 16, 2021. It estimated the stadium cost US$250 million to build.

FC Cincinnati President Jeff Berding, said: “We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City,”

“TQL is known for their high-energy culture and cutting-edge technology. There are a lot of synergies that make this alliance between TQL and FCC (FC Cincinnati) a perfect match and are reflected throughout the stadium — from the fin lighting to the TQL beer district. Like FCC, TQL is a leader in a growing sector and operates on national and international stages. The long-term stadium naming rights deal is important to the club’s growth and ability to attract top players to Cincinnati. We are excited to call TQL Stadium our home.”

TQLs partnership with FC Cincinnati is described as a ‘multi year naming rights partnership’ with the club, which will include exterior and interior signage, a seating area, branded bar and numerous opportunities for employee engagement.

Author: Fred Dobberson