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FC Cincinnati partner with TSG Hoffenheim

Major League Soccer (MLS) side FC Cincinnati have formed a unique partnership with Bundesliga club TSG Hoffenheim.

The three-year agreement will see the two clubs operate under four main areas of focus: knowledge, talent, business and brand/corporate social responsibility. It is hoped that the partnership will see both clubs build resources, create a number of new opportunities and open up new revenue potentials, according to the press release from the MLS side.

“This is an exciting day for FC Cincinnati, we're so pleased to have this partnership with Hoffenheim,” started FC Cincinnati President Jeff Berding. “These are two clubs who prioritize innovation in decision making, both on the pitch and in the front office. We view this partnership as a terrific opportunity to identify new opportunities and to augment our existing resources.

“We look forward to pursuing joint ventures on the business side and in the community that allow for both clubs to grow and build value not only in their respective markets and countries, but also globally.”

Speaking to reporters, Berding claimed to have selected TSG Hoffenheim as the Bundesliga club to partner with because of the city’s heritage and ambition to grow internationally.

FC Cincinnati’s General Manager Gerard Nijkamp added: “I think a partnership with FC Cincinnati and Hoffenheim is the right fit because innovation is a driving force in how the two clubs operate.

“This is a relationship that will be beneficial to both clubs not only on the pitch, but also off the pitch.

“I believe as an organization, we can learn a lot from Hoffenheim with their experience in the Bundesliga, and they too can learn from us as a growing club in Major League Soccer.”

Both FC Cincinnati and TSG Hoffenheim are not the first clubs to break the MLS-Bundesliga divide, when in 2018, Bayern Munich announced a similar partnership with FC Dallas.

Alexander Rosen, TSG Hoffenheim director of football, stated: “Cincinnati are an innovative club, who are currently building a fantastic new stadium. MLS is a highly interesting environment, as more and more young talents from the US are making their mark in the European leagues.

“I am convinced that we will be able to profit from one another in various different ways. Looking ahead, it is possible that a player exchange between the two clubs may develop.”

U.S players Tyler Adams of RB Leipzig, Gio Reyna of Borussia Dortmund and Josh Sargent of Werder Bremen have all impressed their respective clubs since joining the Bundesliga and Hoffenheim will be hoping to explore opportunities to secure their own talents, benefitting their club as well as FC Cincinnati’s, who will be keen to see their talented youngsters operating in Europe.

Author: Jake Wilkin