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Fanatics raises US$320m and doubles its valuation to US$12.8bn

Fanatics has raised US$320 million following a new round of investment, with the sports merchandise giant's valuation reaching US$12.8 billion.

Fanatics raises US$320m and doubles its valuation to US$12.8bn

The company, who runs the e-commerce and retail platforms for the likes of Manchester United, Chelsea and Paris Saint-Germain, alongside US sports leagues the National Football League (NFL) and the National Basketball Association (NBA), have more than doubled their valuation of US$6.2 billion, recorded in August 2020.


The round was led by US investment company Silver Lake and was joined by other current investors including Fidelity, Neuberger Berman, Franklin Templeton, Thrive Capital, Blackstone and Major League Baseball (MLB).


It was a record year for the company in 2020 and that momentum has continued on through into 2021, with global e-commerce sales up by 30 per cent year-on-year.


Fanatics will use the investment to scale its vCommerce (virtual commerce) model and maximise its ability to pursue future rights acquisitions and international expansion, as well as future business opportunities.


A spokesperson from Fanatics claimed that they wouldn't rule out the prospect of an initial public offering (IPO) in the future: "While an IPO is clearly an available option to us,” said the spokesperson, “there is no update on any timeline."


“Our focus remains on building a great global company and strengthening our vertical commerce business model.”


The merchandise giant has had a busy six months, having acquired headwear brand Top of the World and licensed sports hard-goods company WinCraft, to increase presence away from just apparel.




Author: Jake Wilkin