Social media giant Facebook has been named as the official social media provider for the 2023 Rugby World Cup in France.
This is the first time that rugby union’s top international tournament has had a social media provider, with the initiative designed to raise the global profile of the sport.
To mark the start of the partnership, Facebook is hosting a ‘two years to go’ live stream for the tournament on September 8th. The show will feature special guests, and offer fans a behind-the-scenes look into the preparations for the tournament in some of its host cities. Up to and during the 2023 Rugby World Cup, Facebook will rollout a number of online activations, including augmented reality (AR) photo filters, as well as digital ‘live’ events and other content.
The tournament organisers’ Campus 23 apprenticeship initiative has also been woven into the deal, with Facebook to offer free digital training for 3000 young people in France who aspire to work in the sports industry. Claude Atcher, chief executive of France 2023, said: “The Rugby World Cup France 2023 will be a time for celebration and sharing for French and international fans both in and outside the stadiums.
“Facebook represents the biggest virtual stadium in the world and this collaboration will allow us to be even closer to Rugby fans and offer them new innovative experiences.” Laurent Solly, vice president of Facebook Southern Europe, added: “Connecting people to their passion and creating community is Facebook’s mission and as the Official Social Media Services Supplier of Rugby World Cup France 2023, we will enable Rugby fans from around the world to come together on our platforms to celebrate their passion, connect with their favourite teams and players and share the values of respect and community that are core to Facebook and Rugby World Cup.
“Contributing to the local community is equally important to Facebook and we are also delighted to be part of the Campus 2023 programme and will mobilise our employees and experts to provide digital training to future sports professionals.”
Author: Rory Jones