The Airline company Emirates and long-time sponsor of the FA cup have announced that it will be donating the sponsor and name to the charity campaign ‘Heads Up’. On August 1, the highly anticipated and prestigious domestic cup, the Emirates FA Cup Final will be played, however this year due to the donation from Emirates, it will now be called the 'Heads Up FA Cup Final'.
The charity Heads Together launched the 'Heads Up' campaign with The Duke of Cambridge as the president to encourage and change the way we talk about mental health, using football. This is how The Duke of Cambridge describes the campaign “We are here today to take a big step in shattering this silence. We are going to use one of the most powerful, unifying forces in our society – football – to start the biggest ever conversation on mental health."
This campaign was launched at the start of the season during the FA Community Shield and has been promoted throughout the 2019/2020 season by several teams and players, including England Internationals Jordan Pickford, Jesse Lingard and Harry Maguire. During these difficult times, the campaign has still been progressing and raising awareness of the importance of starting conversations on mental health and promoting that mental health is just as important as physical health.
CEO of the FA, Mark Bullingham commented on the donation of the sponsor: “After several difficult months for many throughout the country, mental health wellbeing is more important than ever. We're delighted that, thanks to the support of Emirates, we are able to dedicate our showpiece fixture in the men’s football calendar to Heads Up. I'd also like to thank the BBC and BT Sport for their support for the campaign, as they share our passion to combat this important issue. Together we will encourage people to talk about mental health, striving to remove the stigma that exists around it.”
Author: Bradleigh Amis