Extreme E has teamed up with sustainable innovation movement Count Us In to launch the ‘Extreme E Count Us In Challenge’.
The collaboration will utilise the upcoming Extreme E series to inspire fans to take positive steps towards tackling climate change and to urge governments, cities, and businesses to accelerate their progress on climate action.
The competition’s racing teams will encourage fans to take these steps themselves, with each one competing for the most action and overall carbon footprint savings.
Steps range from pledging to walk and cycle more, eating more plant-based food, to Extreme E’s ultimate goal of switching to an electric vehicle. Every step taken will be added up on each Extreme E team page and will be tracked on the Extreme E Count Us In Challenge leaderboard.
At the end of the season, one team will be awarded with the Extreme E Sustainability Award.
“More people watch sport than science documentaries, and with 24% of global greenhouse gas emissions coming from transport, Extreme E believes it can use its powerful media platform to shine a spotlight on the issues we face, and the need to act now to help protect our futures,” said Alejandro Agag, Founder and CEO at Extreme E.
“We are proud to be joining forces with Count Us In as, in addition to raising awareness of the climate crisis, we can now drive our fans, teams, drivers and staff to take impactful action. All of course within a competitive campaign which matches our sporting ethos, and proves that all our actions no matter the scale, have a huge impact when combined.”
Author: Jake Wilkin