Extreme E acquires Sky TV deal for UK and Ireland

Extreme E has secured a one-year broadcasting deal with Sky Sports to show its races live on the subscription TV service in the UK and Ireland for 2021.


The all-electric SUV off-road racing series, founded by Alejandro Agag, will open its inaugural season with the Desert X-Prix in Saudi Arabia in April.


All five events, that are set to go ahead in Senegal, Greenland, Brazil and Argentina in 2021, will be broadcast live on Sky Sports.


It has not been confirmed which channel Extreme E will be shown on yet, however, Sky Sports F1 looks the most likely destination having expanded the channel to show IndyCar and the GT World Challenge Europe events in recent years.


Alongside Sky, Extreme E agreed a multi-year partnership with the BBC in March last year to broadcast its events online predominantly but with the possibility of moving some coverage onto the conventional channels.


"Sky Sports is one of the leading sports broadcasters in the world and I'm delighted it will show Extreme E," said Ali Russell, chief marketing officer at Extreme E.


"The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership."


Sky Sports managing director Rob Webster added: "We are really pleased to add Extreme E to our portfolio of live sport.


"The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change.


"At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world."


Sky's purchase of the rights to show Extreme E comes after the organisations pledge to become net-carbon zero by 2030, which includes increasing the number of TV shows that promote sustainability, a view that is shared by those at Extreme E.


Russell added: "Our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet.


"Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference."




Author: Jake Wilkin

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