The European Athletics have announced Muller as its official partner of the 2021 Indoor Championships, set to take place in March.
The new deal sees Muller join the list of partners that includes SPAR, Le Gruyère, LIQUI MOLY and Toyo Tires, as well as Eurovision as its official broadcast partner, Atos official digital partner and MONDO as the official supplier for Torun 2021, the Polish city in which the tournament will be held.
UK-based agency Rocket Sports brokered the deal on behalf of European Athletics.
“I am very pleased to welcome Muller as a new member of the European Athletics family. Muller were a National Sponsor of the Glasgow 2019 European Athletics Indoor Championships and are now upgrading their role to become a top tier partner for Torun,” said Dobromir Karamarinov, Interim President of European Athletics.
“I would like to thank Muller for reaffirming their commitment to our sport, a partnership which I am sure will benefit all of us. As an official partner, Müller will not only receive an extensive range of onsite marketing benefits in Torun but also extensive European- wide brand exposure on free-to-air television thanks to our long-term deal with our official broadcast partner Eurovision."
Michael Inpong, Strategy and Marketing Director at Muller UK & Ireland, added: “We are really excited to become an official partner of the Torun 2021 European Athletics Indoor Championships.
“It will be a proud moment to see the famous red Müller logo at such a prestigious event. It is a partnership that makes sense, as our aim is to add taste to life and inspire people to live happier and healthier lifestyles. We are confident that by working together with European Athletics we can do just that.”
Muller is already involved in the sport of athletics, having been named the title sponsor of British Athletics.
Author: Jake Wilkin