eToro, a multi-asset investment platform, have announced that it has significantly expanded its football sports sponsorships, by launching twelve new sponsorship deals with football clubs across the United Kingdom and Germany.
The launch of the new sponsorships is part of the trading provider's plan to expand its investment in football clubs across Europe. Already, eToro is one of Europe's biggest football club sponsors, especially in the foreign exchange (forex) trading spsce.
Under the expansion, eToro will be extending its partnerships with English Premier League clubs Crystal Palace, Everton, Leicester City and Southampton, while they will be adding West Bromwich Albion and Burnley.
Into Germany, the trading provider has extended partnerships with Bundesliga side Eintracht Frankfurt and expanded its portfolio to include FC Augsburg 1. FC Colgone, Hamburger SV (Bundesliga 2), Union Berlin and VFL Wolfsburg.
According to the company's statement, the new Premier League and Bundesliga sponsorships were negotiated by SportQuake, a specialist sports agency. The new partnerships give eToro global exposure through marketing opportunities. These range from matchday LED boards, 'money can't buy experiences', VIP tickets and digital rights.
Commenting on the sponsorships, Dylan Holman, Global Sponsorship Senior Manager at eToro said that "As a leading investment platform with over 14 million users, we believe sponsorships are a powerful tool that help build and reinforce eToro as a world class brand.
"We will be working with clubs to make the financial markets more accessible than ever, using our partnerships to help bring fans close to the action and educating them on investing."
The new sponsorships are in addition to eToro's exisitng sponsorships across Europe, with eToro partnering with French Ligue 1 side, AS Monaco in August 2019. As part of this collaboration, the team will put eToro's logo on the left sleeve of the AS Monaco Esports jersey. eToro also sponsors Danish team FC Midtjylland.
Author: Kai McKechnie