The NBA clash between Brooklyn Nets and Philadelphia 76ers will be the first betting-focused broadcast in the sport, called the Daily Wager Special - offered by ESPN.
Initially, the NBA had created the NBABet Stream last August but now they look to launch a specific programme broadcasted on ESPN+ and ESPN 2 which will discuss predictions and live odds prior to the game and also during half-time while the main ESPN Channel will be broadcasting the original game show.
Discussions about live matches going on and future odds will also be made.
The feature will include ESPN betting and information commentators such as Doug Kezirian, Joe Fortenbaugh and Tyler Fulghum while it has been predicted that ESPN NBA Analyst Kendrick Perkins will also be joining them.
The NBABet Stream was made available on the NBA League Pass streaming service and NBA TV Network. Analysts from Action Network, Bleacher Report and Yahoo Sport participated in the feature with real-time betting odds and statistics being presented by BetMGM.
Last November, NBA’s Senior Vice President told SportsPro: “Personalisation is a trend that we see not just across sport but across the broader media landscape.
“Betting became one of the natural segments to experiment with. Since we know that a lot of our fans are consuming NBA content through a sports betting lens, let’s create a telecast that is specifically tailored for them.
“The next step is building in more interactive features where you have digital overlays that present live updating information. It is definitely something we are excited about and we plan to do more of and enhance the experience over time.”
Author: Catherine Micallef