ESPN has launched its own dedicated sports betting YouTube channel, as part of its expansion into the betting content market.
The digital show, that will be called ‘Bet’, has been announced just shortly after the opening of the new ESPN-branded studio inside of the LINQ Hotel and Casino, Las Vegas.
The show is set to be co-hosted by Joe Fortenbaugh and Tyler Fulghum and streamed three nights per week live and via on-demand services such as the ESPN App and across the ESPN social media platforms.
Bet’s first production has been scheduled to stream before ESPN’s Monday Night Football broadcast at 6:30pm ET, whilst Wednesday and Thursday night streams have been set for 7:30pm ET.
The channel will also feature betting show ‘Daily Wager’, making the move from where its regularly aired on ESPN2.
Mike Foss, ESPN’s senior director for digital and social content said: “Bet will allow us to connect with fans and drive the conversation in a way that leverages what we do best on social and digital platforms.
“We have seen tremendous success and growth in our slate of digital shows in 2020. Bet will showcase an amazing new studio in The LINQ [Las Vegas] and we are tremendously excited about delivering a new live and interactive show core to our audience expansion priority.”
Meanwhile, ESPN have signed multi-year partnerships with Caesar Entertainment and DraftKings. Caesars will become the exclusive odds provider for ESPN and DraftKings will become the sport network’s exclusive daily fantasy sports provider.
As part of the deal with Caesar Entertainment, William Hill’s betting apps will feature on ESPN web and mobile platforms.
“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space,” said Mike Morrison, ESPN's vice president of business development and innovation.
“We began growing the experience through content, followed by odds utilising William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”
Author: Jake Wilkin