The English Football League (EFL) has announced that online car retailer Cazoo has agreed a multi-year deal to become an official partner.
As part of the deal, Cazoo will receive exposure within all 72 EFL clubs from next season, including match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL Finals.
The online car retailer has been making significant additions to its sports portfolio, having already agreed partnerships with Premier League sides Everton and Aston Villa, alongside a principle partnership with the Rugby League World Cup and The Hundred cricket tournament taking place this summer.
"It is testament to the appeal of our competitions and the unique strength of the EFL to deliver local activation on a national scale that despite the difficulties of the pandemic, an exciting and fast-growing brand like Cazoo has joined our portfolio of League partners," started EFL CEO Trevor Birch.
"We’re looking forward to working with such an innovative company that already has a firm presence within football as we help them to meet their goals of becoming the best-known car retailer in the UK."
Alex Chesterman OBE, Founder & CEO of Cazoo added: “We are delighted to partner with the EFL who are at the heart of communities across the country. Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”
Author: Jake Wilkin