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ECB and Vitality extend partnership

The England and Wales Cricket Board (ECB) has extended its partnership with Vitality, which will see them continue as the official wellness and official health insurance partner for English cricket.

As part of the the newly extended multi-year partnership, which first started in 2013, Vitality will remain as the official title partner of both the men's and women's Vitality IT20 cricket and the Vitality Blast competition, as well title partners for the mens and women's grassroots T20 tournaments.

The health, life insurance and wellness company's brand will also continue to operate as the ECB's newly formed The Hundred tournament's official wellness partner and title partner of the Vitality Wildcard - the pick thats decides the final spots in each of the eight men's Hundred squads, ahead of the competitions inaugural opening in 2021.

Vitality will also remain an official wellness partner for men’s and women’s Test cricket.

The extended partnership will also see in-ground advertisement and hospitality rights for Vitality, digital branding and activation, alongside access to England, Vitality Blast and Hundred players.

“Vitality has become synonymous with T20 cricket and we are thrilled to jointly commit to a long-term extension of our partnership,” said Tony Singh, ECB Chief Commercial Officer.

“They have been a long-standing supporter of both men’s and women’s cricket, championing the grassroots, domestic and elite game. That commitment now goes even further with their support of The Hundred and together we can introduce more people to our great sport and help them lead active, healthy lives.”

Neville Koopowitz, CEO of Vitality, added: “We are delighted to announce the extension of our partnership with the ECB today, reflecting our continued commitment to the sport from grassroots level right through to the elite game

“Working together with the ECB, we hope to inspire many more people to take up and get involved in cricket, and to get more active, which all supports our core purpose to make people healthier and to enhance and protect their lives.”

Author: Jake Wilkin