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EA Sports extends exclusive UEFA Champions League rights

EA Sports has confirmed a multi-year extension to its exclusive rights to the UEFA Champions League competition for its FIFA video-game series.


The sports game developer first obtained the rights to the tournament in 2018 from rival Konami, who producers FIFA's closest competitor in the Pro Evolution Soccer (PES) game.


Additionally, the new extension covers the UEFA Europa League competition, meaning that both of UEFA's tournaments can be played exclusively on the FIFA series.


EA Sports will also see their extension expand over to the FIFA governing body too. This includes through in-development mobile offerings, and by offering the PC free-to-download FIFA Online 4 title's reach to a potential of 80 million more players across over 15 new countries.


Meanwhile, EA Sports has announced the return of its National Collegiate Athletic Association (NCAA) game, which was last released in 2014, with now fans expressing their wishes to have the game brought back, granted.


“As we look for the momentum that we're building on in sports, it all starts with the passion of our fans and the opportunities of what they are interested in,” Daryl Holt, EA Sports’ vice president and general manager, told ESPN.


“I don't think there's a visit where I go outside wearing a piece of EA Sports-branded apparel that someone doesn't go, ‘Hey, when is college football coming back?’”


College players are unable to sell their name, imagine and likeness rights, meaning EA Sports will be pressing ahead with the game despite not featuring the details of real football players. It has been reported that those rules could be altered later this year however, meaning future games could be improved to include these additional details.




Author: Jake Wilkin

Image by Frédéric Perez

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