The organising committee for the LA28 Olympic and Paralympic games have begun a seven-year partnership with Deloitte, to make the company the official professional services provider for the games.
The deal will also see Deloitte extend their partnership with Team USA until 2028, remaining the official sponsor of the USA Olympic and Paralympic squads. The two have been partnered since 2009.
Kathy Carter, LA28 chief revenue officer said, “As we prepare to welcome the world to Los Angeles, we are thrilled to collaborate with Deloitte on our journey as we explore and evolve what the Olympic and Paralympic Games experience can be,”
She added, “Leveraging Deloitte’s abilities across numerous industry sectors, we’re looking at the fan journey like never before and connecting the experience in ways that will completely transform the Games.”
Stacy Janiak, Deloitte LLP managing partner and chief growth officer also added, “As part of our relationship over the next seven years, we will be supporting LA28 with management and business consulting services as both a trusted advisor and sponsor, helping the Games organizers in their efforts to deliver an unparalleled Olympic and Paralympic experience for athletes, fans, and the community,”
Deloitte’s sports sponsorship profile is ever-growing, and also includes the likes of the Women’s National Basketball Association, US Tennis Association, US Golf Association, US Soccer Federation, and Dare2Tri Paratriathlon Club.
Author: Fred Dobberson