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DAZN sees record 2.2m audience for Milan derby in Italy

DAZN recorded more than 2.2 million viewers for its live coverage of the Milan derby last weekend, the highest figure in the country for the sports subscription service.

DAZN sees record 2.2m audience for Milan derby in Italy

The game, which was contested by city rivals AC Milan and Inter Milan, also stated that 50 per cent of the 2.2 million viewers streamed the event.

The new record audience has beaten the previous record also set by the Milan teams, when they met in September 2019, which registered a peak audience of 1.6 million.

Having attained a record audience will be welcome news to DAZN who are reportedly interested in securing the domestic rights to the Italian Serie A league, having so far said to have bid higher than current broadcaster Sky Sports.

DAZN's reported €850 million per season offer for the 2021 to 24 cycle is, as it stands, the highest offer on the table and is said to have been backed by official league sponsor Telecom Italia (TIM).

In a statement from DAZN on the record viewership, the UK-based broadcaster claimed that this demonstrates "how streaming is now mainstream for fans watching sports in Italy", hinting that their reported lucrative bid should be looked at favourably by league officials ahead of the general meeting on February 26.

Author: Jake Wilkin