David Beckham has launched an eSports team which aims to bridge the gap between sports and their video game counterparts. The former footballer is co-owner of Guild Esports, a global esports business headquartered in London.
Blue Star Capital, investee company of Guild Esports, are aiming to develop talented esport players in the U.K. Blue Star aim to develop the next group of emerging talent in the gaming industry by creating a model which seeks to provide a coaching academy to scout and cultivate upcoming talent with the aim to link them to professional teams.
Executive chairman of Guild Esports, Carleton Curtis, and Beckham who is co-owner, aim to be competing in the autumn, as professional teams compete in games such as, Rocket League, FIFA and Fortnite. Curtis, former Activision Blizzard executive, has helped create esport competitions on Overwatch and Call of Duty.
Guild Esports are aiming to raise £25million (US$30.6million) in an ongoing funding round based on a valuation of approximately UK£100million (US$122.6million), according to the Financial Times.
Curtis has said in a statement, "We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture,”
"His professionalism and deep experience of developing high-functioning sports teams aligns with our core strategy of building the best in class esports teams."
Beckham adds Guild to his existing of his business portfolio which includes, Major League Soccer (MLS) team Inter Miami, yet details of the financial investment are still to be made public. However, the Financial Times report that he will become the second largest shareholder through DB ventures. Beckham’s personal investment vehicle.
Tom Fabrizi, Blue Star chief executive has said, "We are very pleased to announce today's news from Guild regarding its global launch and the association with David Beckham,"
"The team behind Guild is incredibly strong and gives us great confidence that the company has an exciting future."
“His involvement in the launch of Guild is a significant opportunity to introduce his level of professional sports acumen to the world of esports and further strengthen this evolving sport,” said Fabrizi.
Author: James Parker