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Comcast becomes second major sponsor of 2028 LA Olympic & Paralympic Games

Global media and technology company, Comcast have been announced as a founding partner of the 2028 Los Angeles Olympic and Paralympic Games and also extended its sponsorship deal with Team USA through to 2028.

Comcast becomes second major sponsor of 2028 LA Olympic & Paralympic Games

The media giant and parent company of NBCUniversal has the exclusive United States broadcasting rights to the Olympic and Paralympic Games until 2023.

“Supporting Team USA is one of our greatest honours, and we are proud to extend this special partnership and begin the exciting journey toward the LA28 Games," said Brian Roberts, Chairman and CEO of Comcast Corporation.

“Every Games year, our company comes together to share the extraordinary moments and stories of the world’s best athletes and celebrate their hope and resiliency. It is truly a privilege to be able to bring that inspiration home to America for years to come, and we’re looking forward to doing just that this summer in Tokyo.”

Comcast has been an official partner of Team USA since 2017, and a founding partner of the Games, they will work over the next years with LA28 to drive lasting social change, build a more inclusive society and to also champion the Paralympic Movement as LA prepares to host their first Paralympic Games.

The LA28 Chairperson, Casey Wasserman added: “Our journey to the LA20 Olympic and Paralympic Games is fueled by limitless possibility. As we look to inspire and connect with the next generation of fans across Los Angeles and around the world, we will share thousands of stories of sport, creativity and inclusion.

“Comcast is the perfect partner to bring those stories to life and we look forward to working together over the next eight years to create real, sustainable, positive change in our communities.”

NBC is closing out a contract worth US$4.38 billion for the 2012-2020 Olympics, and next year will start on a US$7.75 billion dollar deal that extends its rights through to 2032. As part of that, NBCUniversal will broadcast 1,200 hours of this year's Tokyo Paralympics Games, including inaugural primetime coverage on the main NBC network.

Comcast joins Delta Airlines as the second major sponsor of the 2028 Olympic Games.

Author: Jack Finnie