Truly Hard Seltzer has this week become the Official Hard Seltzer brand for NHL side Columbus Blue Jackets, signing a multi-year partnership.
The partnership gives Truly Hard Seltzer rights to corresponding club marks and logos, and also exclusive marketing rights in the Hard Seltzer category. Truly Hard Seltzer is a product of the brewery, The Boston Beer Company.
The deal means that Truly Hard Seltzer branding will be visible around Columbus Blue Jackets home ground, the Nationwide Arena. This includes their brand being advertised on the dashboard, the arena concourse, the suit and club level menus, product sampling opportunities and more.
Included as part of the deal, Truly Hard Seltzer will serve as the presenting partner for the Blue Jackets ‘Social Roundup’ that looks back on the best moments of the week featuring Columbus Blue Jackets players and personalities.
"We're excited about the opportunity to help elevate the local and regional profile of this respected national brand," said Ryan Shirk, Blue Jackets Vice President of Corporate Development. He added, "As the Official Hard Seltzer of the National Hockey League, this is a natural fit and we look forward to helping activate and highlight Truly's brand with the CBJ faithful."
The Hard Seltzer brand signed a partnership with Los Angeles Football Club (LAFC) as recently as July as they look to expand their advertising opportunities.
Author: Fred Dobberson