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Coca-Cola becomes the first Official Partner of World Table Tennis

World Table Tennis (WTT) have announced their first ever partner with global industry leaders, Coca-Cola.

The soft-drink beverage company has become WTT’s Official Beverage Partners for events held in China throughout 2021.

As part of the deal, Coca-Cola will also be the Official Beverage partner of this month's WWT promotional showcase event being held in Macao. This news was released as part of a triple partnership announcement, with the Galaxy Entertainment Group becoming the events Presenting Partner, as well as LD Sports becoming the Global Premier Partner.

The deal means that Coca-Cola will hold exclusive rights to the water, energy drinks and soft drinks at the WTT events held across China.

“WTT is delighted to be teaming up with an organisation of Coca-Cola’s international calibre. This stellar partnership reinforces our ambition to elevate table tennis to the global sports elite.” said Liu Guoliang, WTT Council Chair.

World Table Tennis is a new commercial vehicle set up by the International Table Tennis Federation (ITTF) after discussions in 2019. The ITTF finalised that from 2021, its core commercial assets would be held within WTT. It is hoped that the body brings a new commercial approach to the sport, which should enable Table Tennis to reach new heights of popularity.

Author: Fred Dobberson