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Clear earns NFL investment for digital health pass

Clear, a biometric identification company, has raised US$100 million in a funding round that includes 32 Equity, as well as Michael Jordan's family office.

Clear earns NFL investment for digital health pass

Other investors include the likes of Liberty Media, who own Major League Baseball's (MLB) Atlanta Braves and Formula One racing, Danny Meyer's Enlightened Hospitality Investments, LionTree Partners, MGM Resorts International boss Jim Murren, and The Partnership Fund for New York City.

The funding will be used by Clear to grow its security checkpoints at sporting venues, restaurants, shops and other public spaces. Last year, the company added a health pass to its mobile application to allow users to upload personal health documents such as COVID-19 results and since, vaccination status too.

Currently operating with five million users and over 55 security checkpoints in the US, Clear claims that the digital pass and touchless access system will allow for a safer and easier return to a post-COVID world that has restrictions preventing sport from operating in its regular format.

The technology has been used by more than 35 different organisations within the National Hockey League (NHL), National Basketball Association (NBA) and Major League Soccer (MLS).

"Since 2010, Clear’s vision has remained constant: to provide our members frictionless journeys that make it easy to experience what they love doing best," Caryn Seidman-Becker, the company’s chief executive and founder, said in a statement.

"With this new investment and our committed partners, we are ready to double down and make this vision possible at a time when it's more important than ever to be able to come together safely."

Author: Jake Wilkin