Premier League side Chelsea FC will look to support local businesses in the recovery from the coronavirus pandemic, by launching a new initiative to give small companies with a London postcode the opportunity to apply for free advertising space on matchdays.
The successful applicants will benefit from an inventory that is typically available only to major partners, which will see the business gain exposure through a digital campaign headlined by a branded story on Chelsea's Instagram channel - which boasts 25.5million followers - on a match-day, as well as spots in its half-time and full-time social media posts.
The club has made the initiative open to businesses employing fewer than 50 people, with a closing date for applications on March 26.
The initiative comes as an extension to the Premier League side’s ‘Proud of London’ campaign, which launched on its 116th anniversary with a video narrated by former player and lifelong supporter Joe Cole.
“’Proud of London’ is our way of showing how incredibly inspired we’ve been of the city we call our home," said Gary Twelvetree, Marketing Director, Chelsea.
"London is full of creative minds that push boundaries, support each other, and adapt to what has been an unprecedented challenge through the pandemic and subsequent lockdowns. We hope that we can continue to support this great city, just like it has supported us.”
Businesses with fewer than 50 employees and which have a company website are invited to apply, while the club says it will choose the successful applicants based on the efforts they have taken to ‘launch, sustain, or grow’ throughout the pandemic.
Author: Jake Wilkin