National Independent Soccer Association (NISA) side Chattanooga FC have become the first team in the US to be sponsored by a top flight European football club.
VfL Wolfsburg of the Bundesliga have become an official shirt sponsor of third tier US soccer team, Chattanooga FC. Their logo will appear on the team’s away shirt.
The partnership also includes Chattanooga FC women’s and youth teams set up. Chattanooga Women’s team was dispensed in 2018, but will return ahead of next year.
Wolfsburg and Chattanooga have been partnered since 2017, and the German club is owned by Volkswagen, who have a factory in Chattanooga.
Michael Meeske, Wolfsburg’s managing director said: “We have a longstanding partnership with CFC, which we are now taking to the next level. With this unique activation at an important Volkswagen location, we want to make our contribution to providing sustainable support to the local community.”
He added: “Our logo on the chest of the away jerseys symbolises the fact that we will increasingly share our values and stance with the club in the future and not only support it through know-how transfer in promoting youth development, but also take an holistic approach together to drive this into a true partnership and in the course of this, also bring women’s football back to Chattanooga.”
Author: Fred Dobberson