American broadcasting company Columbia Broadcasting System (CBS) have purchased the Serie A and Coppa Italia TV rights in North America.
It has been reported that the deal will cost about €64 million a year, for the next three seasons.
Ending their partnership with ESPN, Serie A CEO Luigi De Siervo said, “In a strategic area like the U.S. we have increased by more than 30% the value of our rights with a top partner in CBS.
“Today is not a point of arrival, but rather the beginning of a path of investment in human resources and editorial content functional to support the constant growth of Serie A throughout North America. This result is the fruit of the work of the last 18 months and the ever-increasing number of American properties that have decided to invest in our franchises.”
This partnership with European football will add to CBS’ TV rights to the UEFA Champions League and the National Women’s Soccer League (NWSL).
On another note, De Siervo admitted that Serie A rights in the Middle East and North Africa will be suffering a drop as a result of the strained relationship with BeIN Sports due to the league’s close works with Saudi Arabia.
He said, “Our biggest problem is BeIN. BeIN was worth 50 per cent of our package and they’ve decided not to take part in our auction. And they’ve prohibited all of their friends and intermediaries to make offers for their countries. So we’ve been ostracized by BeIN, and that makes it very complicated and difficult for us.”
Meanwhile, all Serie A clubs are set to meet again on Friday March 26 to discuss the broadcasting deal in Italy again as they failed to choose a bid between the €850 million deal offered by DAZN and that of €750 million offered by Sky Italia.
Author: Catherine Micallef