Following a successful campaign with Stevenage FC, Burger King have moved to sponsor Stevenage FC Women at the same level as the men’s team.
As part of the sponsorship, Burger King have created a new ‘Burger Queen’ logo that will feature on the front of the team’s kits throughout the 2020/21 season.
To celebrate the launch of the new deal, the local Stevenage Burger King restaurant has been rebranded to ‘Burger Queen’ as well.
The unconventional deal between the Hertfordshire-based club and Burger King gained public attention after the brand challenged gamers, via EA Sports’ FIFA video game series, to use the Stevenage kit and post clips online in exchange for rewards.
#TheStevenageChallenge trended across social media and the club became the most used in the games ‘Career Mode’ function. Outside of the gaming world, the clubs shirt sold out for the first time in its 44-year history.
“After successfully spotlighting the talent of the Stevenage FC men’s team last year, we wanted to do the same for the women’s team in 2020,” said Soco Nunez, Marketing Director of Burger King UK.
"The women’s team faces the same challenges and hurdles as the men’s team and it’s only fair that it receive the same support from our brand with an equal sponsorship.”
Stevenage FC CEO Alex Tunbridge added: “We are thrilled to be continuing our partnership with Burger King and the support that the brand is showing for the women’s team is unmatched.
“The sponsorship from Burger King will be used to help grow the women’s program and support the team.”
Stevenage has moved further into the world of esports by launching its own dedicated platform with American organisation, Rival Games.
Author: Jake Wilkin