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BT Sport unveils hype mode for Premier League coverage

BT Sport have revealed a number of broadcast enhancements for its Premier League coverage, including a new ‘Hype Mode' which is designed to engage younger audiences and families.

Hype Mode is ‘geared towards children and adults alike’, and provides a new graphically enhanced broadcast experience, as well as ‘fun, action-themed on-screen descriptions’.

The on-screen descriptions highlight key plays, shot tracers lined with graphics such as blazes of fire, player runs augmented with smoke trails, and larger-than-life on-pitch graphics to denote shot speeds.

“Hype Mode is a first of its kind innovation in the UK around live football broadcast that will provide a new viewing experience for children and families, while maintaining the integrity of the competitions we cover,” said Jamie Hindhaugh, Chief Operating Officer, BT Sport. “Meanwhile, customers who have enjoyed our award-winning enhanced player on small screens can now enjoy a completely new viewing experience on large screens too, giving them a new way of viewing sport on TV.”

The BT Sport app will also provide an enhanced version of its Manager Mode feature on both small and large screen devices, which was launched last season and includes a mini map showing both teams’ real-time formations, plus key data such as player touches and time spent in the opposition's half. Individual speed data will be visible for key players involved in a phase of play, providing viewers with data-led insight as the game progresses.

This season will also see BT Sport make a new ‘timeline’ feature available on consoles, smart TVs and other large screen platforms for the first time, allowing viewers to re-watch key moments and move seamlessly back to the live action.

Author: Paula Holguin