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British Cycling have announced Brian Facer as their new CEO

Brian Facer, CEO of Rugby union side London Irish, has been unveiled as the new CEO of British Cycling.

Facer is expected to take up the new role as of early next year, replacing the departing CEO, Julie Harrington.

The British Cycling member has overseen commercial success throughout his career, most recently with London Irish, who he steered through the challenges of relegation as well as laying the foundations for long-term, sustainable success by relocating the side back into London as part of the new Brentford Community Stadium, having spent 20 years in Reading and signing successful players and coaches.

Prior to his work with London Irish, Facer was part of the senior executive team at Northampton Saints that delivered the most successful decade in the club’s history, commercially and on the field.

British Cycling chair, Frank Slevin, said: “I am delighted to conclude the search for a new Chief Executive Officer for British Cycling with the appointment of Brian.

“When I announced Julie’s departure in July, I described the job as one of the best in British sport and that was reflected in the calibre of applicants. However, Brian was the clear choice in what was a competitive field of candidates.

“I look forward to him bringing the commercial expertise he has developed in his career to ensure that our federation can sustainably provide the best support for our sport, for our members and for anyone who wants to get on a bike.”

Facer added: “I’m delighted to be joining British Cycling as the organisation’s new Chief Executive. It is an exciting time for the whole cycling community across the country, where we are going into the postponed Olympic and Paralympic year, have had another British rider become a Grand Tour champion, and have seen the number of recreational cyclists increase dramatically during the last six months.

“I’ve been a very keen cyclist all of my life, ranging from bike rides with my family all the way through to mountain biking across the Alps and completing a number of Etapes du Tour, including Col du Tourmalet and Alpe d’Huez, so being offered the position of CEO of British Cycling is a dream come true.

“There are strong foundations throughout the organisation, from the volunteers who run clubs and events up and down the country all the way up to the world-class practitioners who support the athletes who bring home medals from the world championships, Olympics and Paralympics, and I will be working my hardest to take British Cycling onwards and upwards into the next few years.”

As with many sporting bodies, British Cycling have not avoided the revenue losses that have come with Covid-19 pandemic, with losses predicted earlier this year to be around £4 million.

Author: Jake Wilkin