British Cycling appoints Leah Davis to board of directors

British Cycling has unveiled marketing professional Leah Davis as the latest addition to its board of directors to provide commercial, marketing and strategic expertise to the organisation.


The governing body has already welcomed Brian Facer as their new CEO alongside Davis who joins British Cycling as an independent non-executive director.

Davis has previously occupied roles at the British Olympic Association for Team GB through London 2012 and Rio 2016, leading on brand transformation, marketing strategy and digital output. Recently, she has worked as a director of marketing and communications for the Laureus World Sports Awards and in September 2020, set up Sporting Consulting, who focused on delivering purpose driven growth and value in the sport and entertainment industries.

In recent years, Davis has been recognised for her contribution to the marketing industry, having been nominated for Marketing Leader of the Year (Marketing Society 2017), Marketer of the Year (The Drum) and the Campaign Power 100. She has also recently completed courses in Sustainable Business Strategy from the Harvard Business School, highlighting her passion for sustainable growth and social impact marketing.

Davis formally started her role back in September following the departure of Alex Russel, who had served as an independent director for six years.

“We are excited to be welcoming Leah to the board of directors. Leah brings with her a wealth of brand, marketing and digital experience and a first-class understanding and awareness of the elite sport landscape,” started British Cycling Independent Chair, Frank Slevin.

“During this year, the importance of our digital output has never been clearer, as millions of people across the country looked to British Cycling for advice, support and inspiration for their riding. I’m sure that the addition of Leah’s insight and knowledge will be hugely valuable, as we look to develop new and innovative ways to help people learn to ride, develop their skills and knowledge and cheer on the Great Britain Cycling Team in the years ahead.

“I’d also like to pay tribute to Alex Russell, who has now left her position as an independent director after six years in the role. On behalf of the board and the Executive Leadership Team I’d like to thank Alex for her commitment, counsel and ongoing passion for our sport, and wish her all the best for the future.”

Leah Davis added: “I am delighted to be joining such an experienced and dynamic board at British Cycling. From grassroots through to the elite end of the scale, it is a particularly exciting time to be part of the organisation and I look forward to lending my support to realise some of the new opportunities that lie ahead.”


Author: Jake Wilkin


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