Brighton & Hove Albion have become Women in Football's first official corporate member, as the Premier League club continues to demonstrate its commitment to gender diversity.
Women in Football (WIF) have launched their new initiative, the WIF Corporate Membership Programme, to drive forward gender diversity and make 'changes from within' across the football industry - from clubs to governing bodies to media and sponsors.
Data suggests that productivity, profitability and employee culture all improve inside organisations where there is a commitment to gender equality and diversity.
The WIF Corporate Membership will provide members, like Brighton, with access to a unique range of top-level services ranging from assessment of organisation culture to fostering inclusive team dynamics, as well as support to the female workforce with group coaching, leadership courses and mentoring, all designed to support member organisations towards becoming fully gender inclusive.
"We are thrilled to welcome Brighton & Hove Albion as our first official Corporate Member," said Jane Purdon, CEO of Women in Football.
"Brighton have set the benchmark and are at the forefront of their commitment to gender diversity, both within its immediate local community and beyond, and again with us at Women in Football.
"As a club they have supported our #WhatIf campaign, and in doing so increased their funding of the women’s and girls’ teams. They have also showcased the fantastic work done by women at the club across its communications channels.
"By becoming our first Corporate Member, Brighton's commitment to our work and gender diversity is clear. We look forward to sharing our unique experiences and knowledge with them to drive change so that the football industry is truly inclusive for all."
Rose Read, Head of People and Culture at the club added, "We are thrilled to be furthering our support for Women in Football. They are consistently breaking down barriers and providing a voice for women who want to pursue or who are pursuing a career in football, on or off the pitch.
"The work and vision of WIF complements our commitment to increase the number of women involved here at Brighton & Hove Albion, be that as fans, employees, corporate sponsors or participants in our community programmes; and to identify, understand and remove any barriers to female inclusion and progression."
Author: Jake Wilkin