Championship high-flyers Brentford FC have announced that Dormeo has become its official sleep partner.
As a official sleep partner for the Bee's, Dormeo will contribute to the performance on the pitch by supporting the club’s specialised sleep science programme. Frequent measures will be collected to assess how players’ sleep and in turn recovery, alter as a result of Dormeo’s multi-award-winning mattresses.
“Learning ability is a big part of sleep,” says Anna West, a Sleep, Recovery and Wellbeing Specialist who has been working with Brentford since 2016.
“If a player has had a bad night’s sleep, he might have to learn something ten times the next day instead of five times in order for it to stick.
“We have developed the wrong perception of the warrior - ‘I don’t need as much sleep as he does’ - but once you get players to understand why they need to invest in sleep and recovery, just as much as they invest in training, then you see an improvement in performance.”
Dormeo’s renowned Octaspring mattresses comprise of hundreds of honeycomb-shaped Octasprings - the first and only of its kind. In essence, spring coil meets foam with all of the benefits and none of the drawbacks – support without the heat and comfort without the pressure points, resulting in a sleep surface that responds to your body’s position, temperature and adapts to its contours for exceptional comfort, guaranteeing a great night’s sleep.
Jon Varney, Chief Executive at Brentford Football Club, added: “We’re delighted to have Dormeo, the world’s fastest-growing sleep brand, on board as Official Sleep Partner. This is another significant addition to The Bees’ partnership family; to partner with an organisation of Dormeo’s stature is testament to the outstanding commercial platform we are developing. Our new home and growing supporter base creates an environment for our partners to thrive in a challenging commercial environment. We look forward to a long-standing and mutually beneficial association with Dormeo.”
Mike Pitt, Managing Director at Dormeo UK, commented: “We’ve been growing our brand nationally and overseas for almost 20 years, and now look forward to engaging with as many local Bees fans as possible, both around the stadium on matchdays and in our nearby showroom in High Wycombe. With Brentford’s passion for sports science and drive for performance gains off the pitch, we see a real cohesion between the brands, and look forward to utilising our sleep technology and experience to give the players the edge on matchdays. Everyone at the Club has made us feel very welcome over the last few months and we look forward to developing our relationship further over the coming months and years.”
Author: Jake Wilkin