Borussia Dortmund have announced a partnership with BetMGM, becoming the first German club to be sponsored by a US sports betting operator.
The market-leading sports betting company BetMGM already streams every Bundesliga on it’s official app. Now, as part of this sponsorship deal, the US company now has the rights to use official player imagery and team logos.
As well as this, BetMGM will also be offering their customers regular sweepstakes offering special Borussia Dortmund prizes.
"BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund," said Matt Prevost, Chief Revenue Officer, BetMGM.
"As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany's most prestigious clubs and watch every Bundesliga game through the BetMGM app."
The German giants have suffered a fairly disappointing campaign so far this season, and currently are sitting in 5th place in the Bundesliga. With their title hopes seemily fading further away each week, Dortmund will be hoping they can put together a strong finish to the season to cement a place in the Champions League for next season.
Author: Fred Dobberson