Blackburn Rovers have launched a ‘Digital Bootcamp’ to support and build business opportunities in the local area.
The League One club are the first in the country to offer the pioneering programme, which is hoped will address the digital skills gap and unemployment figures that have been heightened due to the coronavirus pandemic.
The social media marketing course, that will be made available at no cost for its participants, will develop the digital skills of individuals to help grow their own start-up business or personal brand.
The online course is due to start next month and will last for 12 weeks, providing participants with an in-depth knowledge of Instagram, as developed by digital marketing academics and industry experts, with the backing of Lancashire Digital Skills Partnership. The Bootcamp is being aimed towards supporting women from ethnic minority groups and dis advantaged young people between the ages of 19 and 30.
The specialist skills will be taught from a number of high-profile guest speakers who are already a part of the industry in the local business community.
Upon completion of the course, learners will be fast-tracked through to an exciting and extensive interview process with local employers and will be invited to graduation ceremony to celebrate their achievements.
Digital Marketing Trainer, Mohammed Seedat, said: “Digital skills are fundamental to the success of our future economy, so the aim of the Instagram marketing course, delivered by Blackburn Rovers, is to up-skill and educate disadvantaged young people and women from ethnic minority groups in the Blackburn with Darwen area in order to grow a more inclusive and diverse digital workforce across the region."
Rovers’ Chief Executive, Steve Waggott, added: “The club is delighted to be part of this new and exciting pilot programme, which will hopefully give future opportunities to different sections of our society.
“It is great for us to be called upon to play an active role in the delivery and development of digital skills, which are desperately needed in the current climate across a wide range of businesses and especially in football.”
The programme will be delivered as part of the Fast Track Digital Workforce Fund – a joint programme from the Greater Manchester Combined Authority, Lancashire Digital Skills Partnership and Department for Digital, Culture, Media and Sport, and funded by the Department for Education Digital Bootcamp Fund to address the digital skills gaps across Greater Manchester and Lancashire.
Author: Jake Wilkin