The ATP and Lacoste have announced a multi-year extension to their partnership, that will Lacoste transition into an Official Supplier of the ATP Tour until 2023.
The French fashion brand has held a long-standing partnership with the Nitto ATP Finals, the season-ending finale to the ATP.
The new deal will see Lacoste become the Official Outfitter and Official Footwear of the ATP Tour, providing brand marketing and exposure via the highly watched tennis tournament, competed in by some of the biggest names in the sport. In addition, Lacoste will continue to outfit ATP staff throughout the season. “We are proud to be extending the ATP’s long-term relationship with Lacoste, now in its 19th year,” said Massimo Calvelli, ATP CEO.
“As one of the world’s leading fashion brands, whose heritage is rooted in tennis, Lacoste has huge crossover appeal and is a perfect fit for the ATP and our vision for the sport. We are excited at the opportunity to continue our storytelling together.” Thierry Guibert, the Lacoste CEO added: “At Lacoste, elegance is more than just a story of style on and off the court, it is a state of mind that we have shared with the ATP for 19 years now and that we are proud to perpetuate today with the renewal of our contract.”
Author: Jake Wilkin