The Barclays FA Women's Super League outfit have this week announced a new partnership with multinational confectionery company Cadbury, owned by Mondelēz International.
Mondelēz International have signed numerous partnerships with other high profile clubs from the start of this season, with the likes of Sheffield United, West Bromwich Albion, and Manchester United.
The partnership will mean that Cadbury’s will provide support to the Villa Women’s club initiatives, in particular their ‘Students of the Game Programme’.
The programme has been set up to provide players with the opportunity to play at the highest levels of the game, whilst also developing viable career paths for their future.
Cadbury’s are also set to provide support for the club’s Women’s Leadership Programme, by providing lectures, course partnerships and access to resources for the squad who have not enrolled in a higher education qualification.
Aston Villa Women’s Sporting Director, Eni Aluko said: “The partnership with Cadbury’s is set to be a fantastic enhancement to our Students of the Game Model, enabling us to diversify and create bespoke education opportunities for the entire squad”
“I am excited for this partnership to take us another step forward towards removing barriers into the game, supporting our team to play and succeed at the highest standard”.
Author: Fred Dobberson