The day before Aston Martin is set to release their Formula One car, they have announced a new partnership with Cryptocurrency payment application, Crypto.com.
As part of the newly formed partnership, Crypto.com will have their branding shown on the Aston Martin Formula One 2021 car. The set is set to be unveiled on the 3rd of March 2021.
It is hoped that the deal will mean that both brands will benefit from each other's wide following/fan base and the synergies, opportunities and experiences that it will bring.
Crypto.com recently passed the ten million-users landmark, making it one of the fastest growing brands in the cryptocurrency industry. The deal also marks the first of its kind in Formula One.
Jefferson Slack, Managing Director - Commercial and Marketing at Aston Martin Formula One team said: “This partnership with Crypto.com really puts Aston Martin Cognizant Formula One Team at the forefront of the boom in cryptocurrency and blockchain technology.
"It is an industry that is fast becoming mainstream and it is hugely exciting that we – as an innovative Formula One team – are building a strong relationship with a company that is leading the way in this important sector.”
High profile sponsorships from Cryptocurrency brands are on the rise, with a number of Nascar teams recently signing deals, as well as Scottish Premiership side Rangers and the Besiktas basketball team.
Author: Fred Dobberson