World tennis number one star Ashleigh Barty has extended her partnership with sportswear brand Fila.
The Australian has been sponsored by Fila since 2016 and has since rose up the rankings to become of the biggest names in the sport after winning the French Open Grand Slam in 2019 and one of the biggest ambassadors for the sport.
The financial terms and length of the deal have not been disclosed.
“Fila has been by my side through the most exciting times of my career, and I could not be more delighted that they will continue to support me in my tennis journey,” Barty said in a statement.
“They have been an integral part of my success on the court, and I am honored to continue to represent such an iconic brand with a rich heritage in tennis and beyond.”
Fila are set to commemorate the global superstar's re-signing to the brand by launching the 'Barty Bundle', celebrating her achievements and impact on and off of the court.
The Bundle will be an exclusive, limited promotional offering from Barty and Fila, made available through an offering to young junior female tennis players at academies across Australia and the US, as well as via Barty's social media channels.
Gifts within the bundle will include a custom made Ashleigh Barty practice t-shirt and face mask, both of which will leverage Barty's brand-new 'AB' logo.
Gene Yoon, global chairman at Fila, said: “Ash’s meteoric rise to the top of the tennis universe over the past several years has been incredible to behold, and we couldn’t be more thrilled to continue our relationship with her.
“Ash is a remarkable individual who has made an incredible impact not only through her play on-court but also through her actions off-the-court in her local community and she is a role model for young women around the world. We look forward to being a part of her continued success for many years to come.”
Throughout her career, Barty has won eight singles and ten doubles titles in addition to being a three-time winner (2017-2019) of the coveted Newcombe Medal, which recognizes Australia’s most outstanding performer in the sport of tennis.
The announcement comes just before her participation in the Australian Open, the first Grand Slam of 2021, where she hopes to become the first Australian women to win tournament since Christine O’Neil in 1978.
Author: Jake Wilkin