Aser Ventures, founded by Leeds United owner Andrea Radrizzani, has launched their global streaming service on a pay-per-view (PPV) basis.
Parent company of Eleven Sports, the service will be accessible via social media sites, mobile companies and digital platforms.
LIVENow will showcase a variety of content ranging from the sport and fitness industry, across to music and arts. Provisionally launched last year, the platform has been rigorously tested as its streamed sports from Eleven Sports’ portfolio, such as FA Cup, Coppa Italia and La Liga matches.
The direct-to-consumer (DTC) service will offer flexibility, as the site recently showcased the One World: Together at Home concert in aid of the World Health Organisation (WHO). Which raised funds to support the relief efforts for Covid-19 in April.
Radrizzani has said, “We built LIVENow because we understand the incredible power that the best live content has to bring people together and we want to make access to this content easier and more flexible for consumers globally.
“LIVENow will serve everyone involved in the streaming of live events. It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch; on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view.
“We’re excited by the opportunities available to disrupt the current pay TV market with an innovative new service that democratises access to live content and we will be building out our offering rapidly in the coming months.”
The Financial Times Business of Football conference has featured on the platform, as other corporate events are expected to be streamed. More content is anticipated, while each week 50 live fitness classes will be hosted on the site.
One of LIVENow’s first music events will be the Ellie Goulding gig from the V&A Museum in London, priced at £13.50.
Radrizzani’s move can be described as a risk considering pay TV has been dominated by combat sports in recent years. Yet, Eleven Sport’s founder is confident the model will be successful, describing the pay TV industry as “increasingly stagnant.”
Author: James Parker