Amazon to broadcast Italian Champions League football

Amazon looks set to land Italy’s main UEFA Champions League broadcast package, in a deal worth a reported €80 million per season.


The acquisition of the media rights signifies the importance of sports broadcasting to the internet giants, as Prime Video continues to make its mark alongside some of the biggest broadcasters.

The deal will cost Jeff Bezos’ company €80 million per season, which will see them receive preference over the matches they show during the Wednesday night fixtures, totalling 17 games overall throughout the European competition. Prime will own the rights from 2021 until 2024.

Sky Italia are the current holders of the rights to both the UEFA Champions League and Europe League competitions, having paid €300 million across three seasons. According to the report, they will now have to settle with the remaining packages but may have to fight off competition from DAZN and Mediaset, who are also expected to submit bids of their own today (October 15). As part of Sky’s current deal, Mediaset were able to show some matches as part of a sub-licensing deal.

Elsewhere, Amazon have been making broadcasting moves outside of Europe, having obtained the rights to broadcast the January 10 NFL Wildcard playoff game, the first time Prime Video will be showing postseason matches, according to the Wall Street Journal.

The game will be streamed worldwide via Prime Video and Twitch, whilst sharing with American broadcaster ViacomCBSInc, CBS’s broadcasting network and Nickelodeon channel.

11 Thursday Night Football games are already shown by the streaming platform and the deal was renewed earlier this year for a further three seasons, costing $75 million per season.

Author: Jake Wilkin



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