Amazon has obtained the exclusive rights to live stream New Zealand’s home international cricket matches in India.
The rights deal will allow for the digital giant to broadcast cricket matches via its Prime Video service, in a deal that will cover the next six years.
The deal covers both the men’s and women’s New Zealand cricket teams and is set to start in the 2021/22 summer, in what will be Amazon’s first move into the Indian live sports market.
“This partnership with Amazon Prime Video is massive for New Zealand Cricket (NZC) - we’re delighted and proud to be teaming up with such a famous and successful brand,” said NZC chief executive David White, who recognised the importance of the deal amidst the ongoing Covid-19 pandemic.
“As we’ve said before, the future of live sport is streaming and in Amazon Prime Video we have a partner right at the coalface of the industry; innovative, go-ahead and well-known for putting fans and subscribers first.”
Pitch International, New Zealand Cricket’s (NZC) international media rights advisors, worked on the deal alongside the national body.
The deal was brought together by the national cricket body as well as via the assistance from their media rights advisors, Pitch International.
Amazon’s march across the global sports media rights landscape continues with the acquisition of the NZC package, signifying an all-important first move into the Indian territory, opening up the opportunity for further developments to be made down the line.
The announcement of the new deal comes when sports broadcasting has been undergoing renovation in India, after Disney+ Hotstar VIP, a rival to Amazon’s Prime Video service, introduced a video chat service for friends and family to utilise during Indian Premier League Twenty20 cricket tournament, following contact being reduced in the country due to the coronavirus pandemic.
Author: Jake Wilkin