Amazon looking to bid for Serie A broadcast rights

Amazon are preparing to bid for the 2021/22 to 2023/24 domestic broadcast rights for Italian Lega Serie A, according to Bloomberg.


The Italian top flight issued its tender documents for the next rights cycle earlier this month, with the deadline set for January 26. Sky Italia and DAZN are also expected to bid for the rights as the league hopes to receive a minimum of €1.15 billion a season for the next three contracts.


If the online global retailer is successful in acquiring the rights, it will be able to offer both the league and Italian UEFA Champions League football from next season, a massive boost for Amazon who aspire to rubber-stamp themselves on the sports industry.


Three separate packages have been made available to bidders by Serie A. Package A covers satellite platform rights and is worth a minimum €500 million per season; Package B is worth a minimum of €400 million and is for exclusive digital terrestrial rights; and Package C covers co-exclusive internet, IPTV and mobile platform rights and is worth a minimum €250 million.


According to the report from Bloomberg, Amazon is expected to bid for the digital packages, having expressed no interest previously of moving into satellite broadcasting.


Private equity firms CVC Capital Partners, Advent International and Italy's FSI were successful in acquiring a stake in the new media unit, created by the Serie A. The €1.7 billion deal has not yet been formally closed, however, it is expected to be finalised in due course, having reached the final stages.




Author: Jake Wilkin

© 2020 Premier Sports Agency Ltd. 

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