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Amazon close in on exclusive US$1bn a year Thursday night NFL contract

Amazon Prime Video are close to signing a new rights deal with the National Football League (NFL), that could see them exclusively hold the rights to Thursday night football.

According to reports, the deal could cost the online retail giant up to US$1 billion per season, eclipsing any of its current deals that it has within sport.

Amazon already own the rights to Thursday night football games, having signed a deal in 2020, costing US$75 million per season. However, those games have also been shared between Fox and the NFL Network.

The new deal would reportedly see Amazon hold onto the rights exclusively and not made available on linear TV outside of the team's local markets, which is a similar deal to that which the NFL holds with ESPN's Monday night football package.

The NFL's new broadcasting agreements could be made official by as early as next week, with TV networks set to pay double their current rate.

Reports have indicated that NFL's Sunday and Monday night packages with Fox, CBS, NBC and ESPN are likely to run for up to 11 years. ESPN's deal is set to be actioned after the 2021/22 season, while Fox, CBS and NBC's contracts starting after 2022/23.

Author: Jake Wilkin