As the gates of Wimbledon will remain closed to fans due to this year’s event being forced to be cancelled, the AELTC have launched ‘Wimbledon Recreated’. A new campaign to celebrate the fortnight from June 28 to July 11.
No live tennis will take place on the hallowed turf of SW19 as The Championships is cancelled due to the Coronavirus pandemic. However, it has been announced that The Championships will promote a campaign to maintain interest in the grass court grand slam and to remind everyone of what they are unfortunately missing out on.
Tournament organisers aim to provide a ‘Wimbledon Experience’ as it goes through each round, telling a significant story of some of the greatest Wimbledon matches. The recreation will be available on TV, digital and social media.
Richard Lewis, AELTC’s Chief Executive has said, “It won’t be as good as the real thing, but we hope it will be an opportunity for us to come together even though we are apart, to demonstrate that Wimbledon is for everyone, in any way you choose to celebrate it – playing tennis, eating strawberries, or just a really good picnic.”
“It is the passion of our fans for The Championships that has shaped our event over the years and will continue to do so. We will all be feeling the absence of The Championships this year, but we hope, through Wimbledon Recreated, to go some small way to filling the gap.”
The campaign includes stars such as, five-time Wimbledon champion Novak Djokovic. Filmed in his garden re-enacting his ‘trademark’ celebration, kneeling down to take a blade of grass to eat which he done after winning The Championships. Simona Halep, recreating the notorious walk through the Wimbledon clubhouse to Centre Court dressed in full tennis attire. It also aims to include fans to produce their own recreation of their greatest moments of Wimbledon to be shared.
The BBC will be producing daily shows throughout the fortnight by screening ‘The Greatest Championships’ by re-telling some of Wimbledon’s greatest matches through IBM facilities. The campaign will also feature “a gaming experiment” on Facebook around a special version of retro computer game, Tetris. Other additional features include, Play The Championships, A Wish from Wimbledon, Design the 2020 Poster and much more.
The AELTC is working alongside the British tennis governing body, the Lawn Tennis Association (LTA), to promote tennis across the country to increase participation.
Author: James Parker